I-Cycle by PUMA

As a longtime supporter of, and innovator in, the bike community, PUMA is happy to present the I-Cycle Film Series produced by Daniel Leeb of Cinecyle Productions. This collection of short films is dedicated to exploring bike culture and its influencers.

Featuring today's trailblazers of the two-wheeled community, this film series talks about the importance of biking and the impact this simple activity has on the world we live in. For the production of these films, we followed guys who look at their bikes as more than just a mode of transportation.

The advocates we pedaled alongside include: Matthew McGuinness, a cofounder of The 62, a Brooklyn-based art collective who started Re-Bicycle; George Bliss, the man behind New York's Pedi-cabs; Brendt Barbur, founder of The Bicycle Film Festival; Matthew Modine, actor and founder of Bicycle-For-A-Day and finally, Antonio Bertone, PUMA's CMO, who much like the men above, finds pure joy in cycling to work every morning.

Fuente: http://www.puma.com/icycle/